Monthly Millionaire
Leading Growth Design
Monthly Millionaire is a category-defining acquisition platform built around something no financial institution had done before: giving away $1 million every month, alongside weekly draws of $25,000 or more. I defined the zero-to-one product vision with Lifecycle Marketing and Brand, using AI prototypes to shape the experience from entry and prize discovery through reveal and claiming. The launch drove significant growth in new clients, chequing-account openings, net deposits and engagement, while creating a scalable platform for future giveaway mechanics.