Uber Eats Ad Formats

Uber Eats Ad Formats defined how sponsored restaurants, products and offers appeared across the customer-facing Uber Eats experience. I created the surface strategy and experimentation framework governing format, placement, motion, colour, typography and scale, enabling design, data and engineering to evolve the system against shared principles. The system automatically paired campaigns with their strongest-performing formats, improving merchant return on ad spend and helping establish ads as a significant new revenue channel.